Introducing Our First MENA News Digest!

We’re kicking off our very first edition for the MENA region – bringing you fresh stories, key trends, and breaking updates you need to know. From bold business moves to cultural shifts and regional milestones, we’ll keep you plugged in and ahead of the curve.

Stay sharp, stay curious, and keep your finger on the pulse with us. This is where the story starts.

Usetech Pulse – Your curated roundup of the latest tech trends, company updates, and industry insights.

A quick look at the biggest stories shaping the tech world this month.

• [How to Create an AI Solution in the Mining Industry] – Learn how leading companies are using AI to improve their business efficiency.
• [Interview with Ndidi Nzeako Anyakora, The Lead Data Scientist at INTELLIGENT CORE] – Once a month, we interview leading experts in various fields. Who knows, maybe you’ll be next?
  
• [Use of AI-based Technologies in Personnel Recruitment] – An article by a leading AI expert and head of the AI/ML department at Usetech on how to use AI in recruitment.

A spotlight on emerging technologies, tools, and ideas gaining momentum.

[Data Centers: Powering the Digital World and the Middle East’s Growing Presence]: In a world where digital technology reigns supreme, data is a vital resource for any business, and data centers are the modern heart that pumps this data to where it is needed. These critical infrastructures underpin everything from financial transactions and e-commerce platforms to government operations, healthcare systems, and cloud services.

Around the world – and increasingly in the Middle East – data centers are becoming essential assets for economies, governments, and businesses.Data centers are specialized facilities designed to house servers, data storage systems, network equipment, and supporting infrastructure such as power supply, cooling, and security systems. Their primary function is to store, manage, and distribute data and applications to users and businesses.

[Technology Trends Shaping Qatar’s Future]: Qatar is rapidly emerging as a regional tech leader, with innovation at the heart of its national vision.

Learn more: https://www.linkedin.com/

News, achievements, and stories from our team.

• Usetech launches new business venture in Qatar: We started by attending a business mission to Qatar from May 25-26, where our team was able to interact with Qatar’s leading investment companies, banks, oil and gas and industrial companies.
• Usetech wins UAE Business Awards 2025 by MEA Markets – Best Business AI Solutions Company 2025.
• Usetech in TechBehemots ranking: Top 5 Benefits Consulting Companies in Dubai (2), June 2025.
• Usetech wins The Business Pinnacle Awards 2025 – Best Use of Technology in Hydrocarbon Exploration in the UAE 2025.
• Usetech, Ore Grain Size Distribution has been shortlisted in the BEST USE OF AI IN OPERATIONS category at this year’s Oil and Gas Middle East Awards.

Interesting stats, reports, or industry analytics.

• Insights from The World AI Expo 2025

In May, our team attended one of the leading AI conferences, where we listened to presentations by industry leaders and gained many valuable insights. For example, generative AI remains one of the priority areas in business development and is being integrated into various processes. Digital transformation with the help of AI helps companies reach new heights.

• Insights from the HR TECH MENA SUMMIT 2025

In May, our team also attended one of the major HR conferences in the Middle East, presenting the company’s product for increasing staff motivation and engagement. As it turned out, AI remains one of the main tools in the HR industry. It automates most of the routine processes and helps HR teams optimize their time resources. In addition, some visitors noted remote work as a challenge. The concept of remote work is not new, but HR faces a number of challenges, including performance management.

We invite anyone interested to be a guest on our podcast, where we talk to leading experts who are shaping the future of technology.

In our conversations, we talk to leaders who offer unique insights into upcoming challenges and opportunities, in the context of leading trends and technologies, drawing on their experience in their industry. 

The interview format is relaxed but substantive – a conversation between colleagues who are passionate about the potential of technology. We are happy to work around your schedule and discuss the topics that interest you most.

If the podcast format is not for you, we offer a written interview where you can talk about your career, your views on the industry, and share advice for young professionals. 

Contact us at j.voloshchenko@usetech.ae, and we will tell you more about it.

We present our products and services that will help you optimize your work processes and take your business to the next level. In the next digest, we will tell you about other products that will be of interest to your business.

OCTOPUS – is an automatic data center resource optimizer/balancer that:

• Continuously keeps your server infrastructure in an optimal state;
• Can manage different types of hypervisors and orchestrators;
• Allows for semi-automatic balancing (with operator confirmation) if needed.

The solution brings the operation of western server hypervisors, which are the de facto standard (VMWARE, IBM, Oracle), as well as domestic ones, to the optimal mode of consumption of system resource of the data center, thus freeing up the system resource reserved in a non-purposeful way as a reserve for business-critical operation of the production resource of the data center.

The result of the work is the optimization of data center capacity utilization.

Octopus is created to solve the following customer challenges:

• Keeps your server infrastructure in an optimal state at all times;
• Can manage different types of hypervisors and orchestrators;
• If necessary, it allows you to perform balancing in semi-automatic mode (with operator confirmation).

Learn more about Octopus

COMPUTER VISION  – our service can do for you:

• Automate quality control and reduce human error
• Strengthen security with real-time video analytics
• Optimize operations with faster, data-driven decisions

Computer Vision application scenarios:

• Object recognition
• Action recognition
• Defect detection
• Object characteristic determination
• Movement control

We create scalable, edge-ready solutions tailored to your needs – because no two businesses are the same.

Advantages of using Computer Vision:

• Minimization of human error
• Automation of operations
• Improved process efficiency
• Increased productivity
• 24/7 monitoring
• Accuracy up to 99% 

Learn more about Computer Vision

Usetech is an international IT company developing effective solutions based on the following advanced technologies: Artificial Intelligence, Machine Learning, Data Science, Business Intelligence, Big Data, IoT, Digital Twins, Computer Vision, Predictive Analytics and Forecasting, DWH, Data Lake.

Being on the market for 19 years (since 2006) the company works with the following industries: Manufacturing, Mining, Oil & Gas, Energy, Agriculture, Metallurgy, Retail, Fintech & Banking, Government and Culture. 

Connect with us:

• Email 
• Website
• LinkedIn

To celebrate the launch of our first digest, we have a gift for you: a PDF version of our magazine, The Future of AI, in which we discuss trends in the MENA region, share relevant case studies on the use of AI and other technologies, and invite you to take the test “How ready is your company for digitalization?” and receive advice from our experts.

  Receive your gift!