How to calculate economic metrics when working with an HR brand
HR brand development is becoming an increasingly relevant topic. In simple words, it’s the image and reputation of the brand, both in front of applicants and within the company itself. By strengthening the brand within the company, you automatically influence the external one, because your employees share reviews and impressions, photos on social networks, tell friends about new products in work processes and offices.
More and more companies are trying to improve their relationships with employees. Remote work and other emerging situations increasingly show the value of employees. In this article, Kirill Morozov will talk about employee loyalty and metrics that are used to work with an HR brand.
From the article, you will learn about employee loyalty and its measurement, as well as about metrics in which loyalty can be measured.