Interview with Max Shak, Founder & CEO, Zapiy

Tell our audience a little bit about yourself: What do you do, and how long have you been doing it?

I’m Max Shak, the Founder, and CEO of Zapiy.com. I’ve been in the tech and business space for over a decade, focusing on leveraging innovative solutions to optimize workflows and enhance customer experiences. At Zapiy, our goal is to simplify and streamline operational processes for businesses using cutting-edge technology.

How did the idea for your business come about? Do you have a mission and vision? What values do you share?

The idea for Zapiy emerged from observing inefficiencies in everyday business workflows. I noticed many companies struggled with task management, communication, and data accessibility, which inspired me to create a platform that seamlessly connects and optimizes these elements.

Our mission is to empower businesses with tools that enhance productivity while minimizing complexity. Our vision is to become a trusted partner for businesses looking to scale sustainably. Our core values are innovation, integrity, and customer-centricity.

How are you using AI to improve business processes? Have you encountered AI implementation challenges, and how did you solve them?

We integrate AI to automate repetitive tasks, analyze data insights, and personalize user interactions. For example, our platform uses machine learning algorithms to predict task dependencies and recommend actions, saving time for our clients.

The primary challenge was ensuring the AI outputs aligned with real-world scenarios. To address this, we combined extensive user testing with iterative refinement and deployed a hybrid AI-human validation model during the initial phases.

What trends in AI development do you see in 2025?

By 2025, I foresee significant growth in generative AI for creative tasks, increased adoption of explainable AI to address transparency concerns, and more domain-specific AI applications tailored to industries like healthcare, manufacturing, and education.

How do customers who encounter interactions with AI feel about it? Many are still afraid of AI and believe it will replace human labor. What are your thoughts on this?

While some customers express concerns, many appreciate AI’s ability to enhance efficiency and reduce workload. I believe AI isn’t about replacing human labor but augmenting it, allowing teams to focus on higher-value, creative, and strategic tasks. Education and transparent communication are key to addressing misconceptions and building trust.

Companies in which industries have been integrating AI into their workflows for a long time, and which are just starting to do so?

Industries like finance, e-commerce, and technology have been early adopters of AI, utilizing it for fraud detection, personalized recommendations, and automation. Recently, traditional sectors like construction, agriculture, and small-scale manufacturing have started exploring AI to modernize their operations.

What do you think are the disadvantages of AI?

AI’s main disadvantages include biases in training data, potential over-reliance on automation, and privacy concerns. Addressing these issues requires robust ethical frameworks, continuous oversight, and prioritizing human-centric design principles.

Now let’s talk a little about you: Do you have any hobbies? What inspires you?

Outside of work, I enjoy hiking, reading about emerging technologies, and spending quality time with my family. What inspires me most is seeing how technology can transform lives and create opportunities for growth.

Your favorite movie or your favorite book?

My favorite book is “Start with Why” by Simon Sinek. It’s a constant reminder to keep purpose at the core of what we do.

What advice do you have for companies that just want to start implementing AI into their processes?

Start small and identify specific pain points where AI can make the most impact. Invest in educating your team about AI’s capabilities and limitations, and always keep the end-user in mind when designing solutions. Partnering with experienced AI providers can also fast-track the process and help avoid common pitfalls.