HR brand development is a fairly young direction, which is located at the intersection of marketing and HR — says Maria Nikolaeva, Marketing Director of Usetech.
The HR brand consists of two parts:
To develop an HR brand, conduct internal questions in the company and conduct a market analysis: find out from which channels specialists receive information about companies? What is important to them?
Usetech is actively developing an external and internal HR brand. For example, when developing an internal brand, we actively work with the loyalty and involvement of employees, and the WorkCore intangible motivation platform helps us in this.
We would like to wish companies to take an active part in the development of the employer’s brand, because this allows you to be more competitive and attractive to potential employees.