The Market of Mobile App Development Services in 2023

Every day, smartphone owners spend several hours playing games, watching funny cats videos, and buying goods on their iOS and Android devices. Latest reports say that smartphone users open 9 -10 apps on a daily basis. No wonder, both, startups and seasoned enterprises want to build a leading app and increase their outreach. If you are one of them, our article will surely be of great use, because below we cover the following topics:

Current mobile app development trends and stats

Benefits of custom app development

Peculiarities of iOS, Android, and hybrid applications.

What services do we offer?

Custom Mobile Application Development

Custom mobile app development is the process of creating applications tailored to the needs of your company. Unlike off-the-shelf solutions, custom apps address a particular audience, not all users. They provide specific features and functionality that solve a certain problem without trying to please everyone. The only exception is standard elements like chatbots and administrative panels. Here are only some of the custom mobile application development benefits:

— Advanced security

Custom mobile app development involves implementing specialized features and technologies for better encryption and security. Thus, the risks of malware and other threats are reduced.


Regular apps usually have limited resources and don’t offer room for growth. Custom applications handle more information and can be scaled if necessary.

Stronger competition

Implementing tailored features and unique solutions helps your app stand out and build a brand faster and more efficiently.

Better control

Off-the-shelf products use third-party solutions, so you depend on app development services and can be left with nothing. With a custom mobile app, you have full control over the product and its features.

There are three mobile app development models depending on your target market: iOS, Android, and hybrid. Below, we will discuss their peculiarities in more detail.

Mobile App Development for iOS

If your target audience is mainly in the Apple environment, developing an iOS application for a seamless user experience and improved integration is a must. The mobile application development process includes developing apps for iPhones, iPads, iPods, and wearables using Swift and Objective-C languages. In addition, mobile app developers use integrated development environments (IDE) like Xcode or Sublime Text.

When focusing on iOS mobile app development, you get a broad audience that remains loyal to Apple throughout the years. You can also offer better UX thanks to Apple’s Human Interface Guidelines. Finally, you become a part of the Apple philosophy, which is based on outstanding security and usability.

Mobile App Development for Android

According to statistics, around 71% of people worldwide use Android devices making it occupy a huge market. When working on Android programs, mobile app developers use Google’s tools and native languages like Java and Kotlin. Google also has a dedicated IDE — Android Studio, with a huge set of instruments. The benefits of Android mobile application development are rather obvious:

Better performance

Multiple modifications

Compatibility with rich Google functionality

Improved security

Cross-Platform App Development

Above, we discussed the peculiarities of iOS and Android mobile app development, but there is also a third mode for those who want to cover both markets. We are talking about cross-platform or hybrid applications. They are similar to native apps but have one code base and can be launched both on iOS and Android devices. These apps are usually chosen by companies that are ready to trade customized features and improved UX for better maintainability and wide coverage. According to application development services, cross-platform apps can save time and money, and offer broader native distribution.


Building a successful app is not an easy task. It requires a comprehensive approach: market analysis, mobile app development, testing, and proper marketing. You should also decide on the operating system, functionality, and budget to minimize all possible risks. But the most important issue is ordering app development services from the right company. When turning to professionals, you get a perfectly working application that can easily conquer the market and occupy the highest ranks both at App Store and Google Play.

Why Choose Usetech ?

Usetech is a global corporation for the Manufacturing, Agricultural and Oil & Gas industries with unique expertise in AI and Data Science. The company has implemented more than 80 turnkey cases across an innovative technology stack and has deep expertise in Data Warehouse (DWH), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Business intelligence (BI), Predictive analytics, Digital Twins, Data Lake, IoT.
Image: Employee 1 Image: Employee 2 Image: Employee 3 Image: Employee 4 Image: Employee 5 Image: Employee 6 Image: Employee 7 Image: Employee 8 Image: Employee 9 Image: Employee 10 Image: Employee 11 Image: Employee 12 Image: Employee 13 Image: Employee 14 Image: Employee 15
people work in the company
A large team of experts in the fields of AI, Data Science, Big Data and others, will develop an effective solution for you based on your requests
years on the market
Since 2006, we have been creating working solutions for your business
completed projects
We have implemented more than two thousand projects in various areas: Oil&Gas, Manufacturing, FinTech, Retail, Agriculture, etc.
Top 10 BI / Big Data Consulting Companies in the United Arab Emirates
Top Artificial Intelligence (AI) Development Companies
Top IoT Development Companies in the United Arab Emirates
Silver Award Winner of The Globee Business Awards

Working with Usetech

Cost savings

Throughout the entire solution development phase, our team keeps in touch with you and is ready to provide detailed progress reports. Usetech has extensive experience in working with various technologies and methods, which allows us to choose an individual approach to each solution and guarantee high quality of services provided.

Expertise and professionalism

Usetech has extensive experience in the fields of AI, Data Science, Big Data, BI, Data Lake, Digital Twins, etc. Our specialists are professionals in their field, possessing various methods and tools, as well as experience in Oil&Gas, Manufacturing, Agriculture and other spheres. This allows us to choose an individual approach to each solution and guarantee high quality of services provided.

Comfortable and transparent communication

Our team stays in touch with you throughout the work phase and is available to provide detailed progress reports.

our stack

To ensure high performance, flexible architecture and enhanced security, we use the following technologies. This helps our clients achieve their business goals and keep up with new technologies.
Image: React


React, Redux, Redux-Saga, RxJS, React-Native, ThreeJS, NextJS
Image: Vue.js


Vue.js, Vuex, Vue Router, NuxtJS, Vue CLI, Vue Meta
Image: JavaScript


Material, Ant Design, Apollo GraphQL, Protractor, Jasmine, Jest, Enzyme
Image: Angular


Angular, NgRx, NGXS, MobX, Formly, Ionic

let’s work with us

Tell us more about your request by leaving the application in the contact form below, and our team will contact you.
What do you do? Tell us about your company. Who are your competitors?
What is your task? What do you want to achieve in the near future? What's stopping you?
How do you see the solution to the problem? How do you plan to achieve your goals? What solutions have you tried before?
What are your expectations for the result? In what form do you want to see the solution to your problem? At what time? Why is it important? What should it look like?
How much money are you planning to spend? What is your budget? Why are you willing to spend this amount?