The digital edition of our new MENA journal is now live.

This issue was built around one idea: technology in the region is increasingly being judged not only through innovation claims, but through the quality of the operating systems underneath it.

Across Saudi Arabia, the UAE, Oman, and Qatar, the conversation is becoming more practical. AI, infrastructure, public platforms, industrial systems, sustainability, and local capability are all being read more often through execution, control, resilience, and measurable value.

That is the editorial logic behind this issue.

It brings together several themes we see becoming more serious in practice:

  • production-ready AI and operational intelligence
  • smart city systems and connected public operations
  • smart manufacturing as a control model rather than a label
  • ESG as operating discipline, not reporting language alone
  • task-first solution architecture and capability-stack thinking
  • infrastructure, integration, and sovereignty as part of the same system story

We also wanted the issue to stay close to how real conversations in the region happen.

That is why the journal moves deliberately between strategic context, market signals, system logic, and practical offer layers. It is not only a collection of articles. It is a working picture of how we currently read technology priorities in MENA.

If you are preparing for LEAP 2026, the digital edition can also serve as a useful conversation starter.

It gives a compact way to see how we frame:

  • Saudi Arabia through response systems, industrial control, and production AI
  • the UAE through AI-native government, architecture, and service design
  • Oman through practical sustainability, operating visibility, and trustworthy execution
  • the region as a whole through connected operations, governed systems, and long-term capability building

Inside the issue, you will also find several of the themes we expect to keep returning during LEAP:

  • measurable AI rather than generic AI language
  • infrastructure readiness and sovereign cloud logic
  • smart-city credibility at the response layer
  • smart manufacturing through control, quality, and scale
  • partnerships built around relevance, trust, and execution quality

If you will be in Riyadh, we would be glad to continue those conversations in person.

Printed copies of the journal will also be available at the Usetech stand during LEAP 2026.

Usetech Magazine 2026: The New Operating Logic of Technology in MENA

  • regional opening reflections on how technology priorities are changing in MENA
  • product and solution layers relevant to public, industrial, and enterprise environments
  • practical logic around smart city systems, control, and response
  • connected viewpoints on AI, infrastructure, and local operating relevance


Get the magazine here.

We hope it gives readers one useful thing above all: a clearer language for discussing technology not as a separate innovation layer, but as part of how serious organizations now build and run systems in the region.

Portrait of Ekaterina Samsonova
Ekaterina Samsonova
Head of PR and Marketing MENA at Usetech
15+ years in B2B/IT marketing, PR, and external communications across MENA, Europe, and Russia

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